Based off the audience analysis I did, I came up to the conclusion of four relevant criteria for my audience. Those four criteria are, the social atmosphere, service, cleanliness, and the overall taste of them ice cream being served. Social atmosphere is important for my audience since they are in the stage of there life where not only do they want to have a fun place to hang out with friends and catch up, but to bring a romantic interest in Maggie Moo's and not get a bad review the next day when their date is talking to her/his friends about how it went. Also social atmosphere is important because people what to hang out where their hangs are most likely to be, so when they walk in and they see a bunch of people they know they feel good. The service at Maggie Moo's is big on the list of criteria. No one wants to go into a place and get treated bad when ordering food. My audience wants someone nice and helpful rather than a grump who just wants your money and for you to leave as soon as possible. The criteria cleanliness is important to my audience because we do not want to be sitting down having a wonderful conversion and a cockroach come walking by. My audience does not want to eat in a place were they have sticky tables and floors that haven't been clean in weeks. Lastly the overall taste of the ice cream, my audience does not want to have to pay to eat something that tastes disgusting. My audience wants to get their moneys worth when it comes to the taste of the ice cream, if it is bad they want nothing to do with it. Those are the four criteria that are important to my audience and why.
Sunday, November 8, 2009
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