Template A: Audience Analysis

For my review the audience is college students or families visiting the University of Central Florida. I am reviewing Maggie Moo’s which is an ice cream parlor, so students or families might be concerned about the sugar levels in the ice cream. My audience also values the cleanness of the parlor and service they are receiving. Since my audience is on the younger scale, they aren’t too concerned about the calories, but are concerned about the taste of the ice cream. Also my audience is concerned about the social atmosphere. They want to go someplace where they can have fun with friends or an intimate desert with a desired love interest. They also socially do not want to be seen somewhere not cool or looked down on. Right not in my audiences life they care entirely too much about how others proceed them and want nothing more than others approval. They do not want to be a social outcast, but to be accepted into every group with open arms. Unfortunately for some of my audience they care more about the way others do about them that they lose them self in the process of becoming of what others what them to be. This audience tends to go by trends rather than what they want to do or feel. They feel reassured by the opinions other people have about them. They are out of the stage of constantly disobeying their parents yet aren’t out of the constant strive to achieve social acceptance. The audiences friends are also interested in the same things, the basic trends of today in clothing, music, and they way the present themselves to others. If people that are consider in the social eye like to shop at one store than the others will begin to shop at that store. Not all people in this audience are like this, there are a few that go to the beat of a different drum. Those people have grow past those stages in life and are becoming an important individual in the community right before they leave to make a name for themselves in the business world. Though they might say that they don’t care about what people think about them, everyone has a small ounce of them that cares what others perceive us as. They might not act or dress like the mainstream crowd, but they deep down care about the opinions of what others think about them. They also care about what their individual group of friends’ think about them rather than the population at a whole. These are the values, social needs, and cognitive needs of the audience that go to Maggie Moo’s.